3/12/08
All About Relationships
Referrals Are Important To Growth -- The majority of affluent investors (75%) and advisors (88%) agreed that a referral is the preferred method used for locating an advisor. Affluent investors and advisors disagree on the effectiveness of social settings, events and seminars. Forty-two percent of advisors said social settings are effective, compared with 11% of affluent investors. (From recent Fidelity study)
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