Client Video Testimonials

You will find one of the best ways, to articulate your value and services to the market is -- let your clients do it! Video testimonials can have a strong impact on your website.

Coupled with ways for clients, prospects and referral sources to interact with you online, you can significantly improve the effectiveness of your web presence and brand.

Below an article from an ad agency (evolution media in Australia - evolutionmedia.com.au) that talks about this approach:

Standing Out Online

Most research on financial services products and services is undertaken via the web.

In the digital world, there are many techniques that can be use to create online engagement. One of the most effective and as yet unexplored medium is online video, or 'slivercasting'. Slivercasting is TV quality entertainment, broadcast via the internet, on a particular niche or subject.

The appeal of a slivercasts is that the medium is tailored to the end user, who is typically time poor and inundated with information, therefore anything that makes technical information more digestible, is attractive to this audience.

For the reason that most viewers are accustom to the way television delivers information, slivercasts are a logical extension of this format.

Changes to the internet and the way people are consuming information has heralded a new online world, known as Web 2.0. In which the levels of personalization, engagement and focus on the individual are unheralded.

The most obvious example is You Tube. Financial services brands can learn a lot about how to engage and interact with the online consumer from them.

Like any other community branding exercise, targeting the right community is crucial, and two way communications is fundamental - so set up the facilities that allow customers to be heard - and listened to.

HSBC, for example, have their own moderated blog page for customers, dedicated to their opinions on hot topics ranging from music to restaurants. While this information may not be directly related to financial services, it recognises the holistic nature of consumers, who want to be seen as individuals with opinions, rather than a transactional based relationship (www.yourpointofview.com).

The bottom line is that the end users expectations of the online experience have grown exponentially. They want to choose rather than be told. And want to be recognized and valued as individuals in the online world, just as in the real world.